新疆25选7

长春工作服阅读10亿元小众汉服市场,产业可有大为?

发布时间:2020-01-03 13:45作者:小小编 点击:

                 欢迎访问长春工作服         长春奈川制衣厂的官网
“中国有礼仪之大,故称夏,有服章之美,谓之华”。近些年,随着传统文化复兴浪潮到来,加上古装影视剧热播,“汉服热”愈演愈烈,走在街上经常可以看到着汉服出行的年轻人。从去年开始举办的“中国华服日”(农历三月初三),到一年一度的“西塘汉服文化周”,再到各地举办的花朝节,各种大范围的汉服活动吸引着大众的目光。以前只被一小部分人喜爱的汉服如今已经出圈,随着微博、抖音、B站等多种视觉化自媒体内容发布平台的曝光,逐渐进入人们的日常生活。

  XUQIUDEZENGZHANGDAILAIDESHISHICHANGDEHUOBAO。9YUE2RI,JUYANGSHICAIJINGPINDAO《JINGJIXINXILIANBO》BAODAO,MUQIANQUANGUOHANFUSHICHANGDEXIAOFEIRENQUNGUSUANYICHAOGUO200WAN,CHANYEZONGGUIMOYUE10.9YIYUAN。MUQIAN,CONGTUGAOSHEJI、BULIAOYUNSHU、DABANCAIJIAN、JIAGONGZHIZUO,DAOCHENGPINYUNSHU、XUANCHUANYUXIAOSHOU,ZHENGGEHANFUQUANYIJINGXINGCHENGLEYIGEJIAOWEIWANSHANDECHANYELIANTIAO。

  汉服市场潜力巨大

  JINNIAN3YUE,TAOBAOWANGZAI“TAOBAOXINSHILIZHOU”QIJIANFABUDE《2019ZHONGGUOSHISHANGQUSHIBAOGAO》XIANSHI,ZAISHISHANGSOUSUOGUANJIANCIQUSHITOP10ZHONG,HANFUWEILIENVZHUANGPAIXINGBANGDEDISANMINGHENANZHUANGPAIXINGBANGDEDISHIMING。XINGYECHUIZHIMEITI“HANFUZIXUN”CENGDUI2018NIANTAOBAOHANFUSHANGJIACHANZHIZUOCHUGUOCULVETONGJI,SHUJUXIANSHI,2018NIANPAIMINGQIANSHIWEIDEHANFUSHANGJIAGONGCHUANGZAOLE3.17YIDECHANZHI,QIZHONGPAIMINGDIYIDEHANSHANGHUALIANYUEWEI8000WAN。

新疆25选7   FENXIRENSHIZHICHU,GUFENGHANFUSHICHANGCAIGANGGANGXINGQI,BEIHOUDEKEWAJUEKONGJIANFEICHANGJUDA,YUNZANGLEQIANYIJISHICHANGTILIANG。YUELAIYUEDUORENTOURUDAOHANFUDEXIAOSHOUSHICHANG,YUHANFUXIANGGUANDECHANYEYESUIZHIXINGQI,CHENGWEIXINLIANGDIAN。CONGHANFUZHOUBIANPEISHI,DAOHANFUZULIN、HANFUTIYANGUANDENGDIANMIANRUYUHOUCHUNSUNBANYONGXIAN。

  QIEZAIZHEIGEYICAIFENCHENGDEHANFUSHICHANGLI,CHENGRENHANFUJINGGUOJINIANDEFAZHANYIYOUBUSHAOPINPAI,ERCONGERTONGHANFUDEXIAOFEICHANGJINGLAIKAN,TONGZHUANGLEIMUBUBICHENGRENFUZHUANG,BENLAIZHIMINGPINPAIJIUBUDUO,MEIYOUSHIZHUANGDEBANXING、KUANSHIKAOLV,BUXUYAOGEZHONGDONGMANIPLOGODEYINHUA。CONGQUNIANKAISHIGEDAFUSHIPINPAIKAISHIZHUANZHANTONGZHUANGHANFULEIMU,JUSENMAFABUDETOUZIZHEHUODONGJILUGONGGAOXIANSHI,SENMAQIXIAPINPAITONGZHUANGBALABALAJIANGZAIJINQISHANGXINDEHUOPINZHONGTUICHUHANFUXILIECHANPIN。QIFUZERENZAISENMADEGONGGAOZHONGBIAOSHI,BALABALACICITUICHUDEHANFUXILIECHANPINZAIRICHANGCHUANZHESHEJISHANGZENGJIALEHANFUYUNWEI,XIWANGKEYIDEDAOXIAOFEIZHEDERENKE。

  各大品牌纷纷发力,资本入驻汉服产业

  JINNIAN5YUE23RI,“2019TIANMAOFUSHINEIRONGSHENGDIAN”ZAISHANGHAIJUXING,ZHONGHUIHANTANGSHIWEIYISHOUYAOCHUXIDEHANFUSHANGJIA。ZHONGHUIHANTANGZI2006NIANZOUDAOJINTIAN,ZAIQICHUANGSHIRENSUNYIHELVZHUERKANLAI,TAYIJINGBUJINJINZHISHIYIJIAGONGSI、YIGEPINPAIZHEIMEJIANDAN。ZHONGHUIHANTANGYU2006NIAN12YUE17RIZAICHENGDOUSHIWENSHUFANGKAIYE,ZHI2016NIAN5YUE,ZAIQUANGUOGONGYOU7JIAHANFUSHITIDIAN,YIJIATAOBAOSANHUANGGUANDIAN,JIYIJIAHANFUTIANMAOQIJIANDIAN。

  SUIZHETAOBAO、WEIPINHUIDENGWANGSHANGGOUWUPINGTAIDEXINGQI,DIANZISHANGWUZHUJIANFAZHANCHENGWEIRENMENRICHANGSHENGHUODEYIBUFEN,XUDUOHANFUSHANGJIAZHUAZHUZHEIGEJIYU,KAIBANDIANZISHANGPU,2018NIANTAOBAODIANZHENGCHANGYUNYINGDEHANFUSHANGJIAYIDA815JIA,TONGBI2017NIANZENGZHANG24.43%。

新疆25选7   RUJIN,ZIBENYEKAISHIMIAOSHANGHANFUCHANYE。GONGKAIZILIAOXIANSHI,2018NIAN9YUE,PANZINVRENFANGWANCHENGCLUNRONGZI,TOUZIFANGWEIYUANCHUANGZIBEN。CIQIAN,PANZINVRENFANGCENGYU2016NIAN6YUEHUOQINGDAOZHIXINALUNRONGZI,2017NIAN7YUEHUOAIERYANKEDONGSHIZHANGCHENBANGHEJINGYINGSHIDAIDEBLUNRONGZI,LEIJIRONGZISHUYIYUAN。PANZINVRENFANGMUQIANDENGLUZIBENSHICHANGDEJIHUAYEYIJINGCHUJUCHUXING,DANSHISHANGWEIYOUJUTIDESHIJIANBIAO。

  品牌建构不易,市场瓶颈不断涌现

新疆25选7   HANFUSHICHANGQIANJINGHENGUANGKUO,DANDUIYUZHENGGEHANFUXINGYEERYAN,FAZHANGUOCHENGZHONGHAICUNZAIZHEBUSHAONANTI。YOUYENEIRENSHIZHICHU,SHOUXIANSHIZHIZUOLIUCHENG、CHENGBENWENTIJISHANGJIADAILAIDEXIAOSHOUPINGJING。HEPUTONGDEFUSHIXIANGBI,HANFUDEZHIZUOGONGYIGENGWEIFUZA,SHIJIAN、SHOUGONGCHENGBENYEGENGGAO。YI2007NIANCHUANGLIDEGAODUANHANFUPINPAIMINGHUATANGWEILI,CAIYONGBANDINGZHIDEZHIZUOSHOUFA,TAOZHUANGJIAGEQIBUJIAYICHAOGUO3000YUAN,10000YUANYISHANGDEKUANXINGYEBINGBUXIANJIAN。ERJIBIANYOUXIAOFEIZHEXIANGMAI,YEXUYAOPAIDUIYUYUE。JIEZHIDAO10YUE12RI,MINGHUATANGGUANWANGXIANSHIMUQIANGONGQIYIPAIDAO2021NIAN3YUEDI。

  GENJU“HANFUZIXUN”CIQIANDEWENJUANDIAOCHAJIEGUO,HANFUJIAGEZAI100-300ZHIJIANDEJIESHOUDUZUIGAO,BILIWEI50.32%,QICISHI500YUANYISHANG,WEI31.47%,300-500ZHIJIANCIZHI,ZHANBI16.47%,100YUANYIXIADEBILIZUIDIWEI1.74%。YIFANGMIAN,YOUXIANGDANGYIBUFENHANFUAIHAOZHEBIAOSHI,YAOXIANGJIANGUWAIGUANHEZHILIANG,500YUANYISHANGDEHANFUSHIBIAOPEI,DANDUIYUXUESHENGQUNTIERYAN,ZHEIGEJIAGEBUSHIMEIGERENDOUXIAOFEIDEQI。LINGYIFANGMIAN,YOUYUHANFUBENSHENDEXINGZHIDUIQIZUOGONG、CAIJIANTICHULEJIAOGAODEYAOQIU,JIAGEJINGCHANGJUGAOBUXIA,SHICHANGTILIANGYEJIUSHOUXIAN。

  QICICHULEJIAGEDAILAIDEXIAOSHOUPINGJING,HANFUYURIJUZENGDEREDU,SHIDEZHEIGESHICHANGMUQIANZHENGMIANLINGONGXUGUANXISHIHENGDEWENTI。《MEIRIJINGJIXINWEN》JIUCENGBAODAO,HANFUSHANGJIA“ZHONGHUIHANTANG”YUANXIANDUI2018—2019NIANXIAOLIANGDEYUGUSHIFANYIBEI,SHIJIQINGKUANGQUEFANLEWULIUBEI,ERNENGMANZUSHENGCHANYAOQIUDEXIANCHENGGONGCHANGQUESHAOZHIYOUSHAO。SUIZHICHUXIANDEWENTIJIUSHISHANZHAISHENGXING。ZUOYUANCHUANG,YAOCHENGDANFEICHANGDADEFENGXIAN。DANSHI“SHANZHAI”JIUBUYIYANG,KANNAJIANHANFUBIJIAOHUO,ZHIJIEBARENJIADESHEJINAGUOLAI,SUIBIANZHAOXIEBULIAO,LIUSHUIXIANZHIZUO,ZAIYONGDIJIAMAICHUQU。YIJIANYUANCHUANGJIAGEKENENGSHIFENANGGUI,DANYIXIEGAOZHILIANGDESHANZHAIJINENGWAIGUANLEISI,HAIGENGBIANYI,DUIYUANCHUANGHANFUDOUSHISHENSHENDEDAJI。

新疆25选7   DISAN,CHULESHANZHAISHICHANGWAI,ZHENGBANFUSHINEIBUYEYOUFENHUA。HANFUQUANNEIDE“BISHILIAN”YEYIJINGCHENGWEIZUAIXINGYEGUIMOHUAFAZHANDEWANJI。ZAIHANFUQUAN,ZHUZHANGFUXINGCHONGGUDEKAOJUDANGYUZHUZHANGCHANGFUHUACHUJIEDELIANGDAZHENYINGFENSIYIZHICHUYUZHENGCHAOBUXIUDEZHUANGTAI,QIANZHERENWEIYINGGAIJIANJUEWEIHUHANFUDECHUANTONGXINGZHI,HOUZHEZERENWEIYINGGAIYIZHAORENMENXIANDAIDECHUANZHEXIGUANDUIHANFUJINXINGGAILIANG。ZHICI,HOUZHEHAIJINGCHANGBEIQIANZHEXIXUEWEI“YINGLOUFENG”。

  ZHEIYANGDEZHENGLUNRANGHANFUQIYEXIANRULEYIGECHANYEGUAIQUAN:RUGUOXUANZEGAILIANGDECHANGFUHUADAOLU,XINGYEKOLJITIPENGJI,CONGGENYUANSHANGDUSILECHANPINSHENGJIDEDAOLU,XIAOLIANGZAIGAOYEZHINENGMAIBIANYIHUO;DANRUGUOYANGEZUNZHAOGUZHIZOULIFUHUADAOLU,YOUHUISHIDEYUANBENSHOUZHONGJIUYOUXIANDECHANYEFANWEIBIANDEGENGJIAXIAO,TONGYANGYINGXIANGFAZHANQIANJING。

  但是,站在更高的维度来看,汉服消费还停留在兴趣阶段,数据显示,目前将汉服当作日常服穿的占比不足1%,并还在下降。要实现日常化消费才是小众文化市场可持续发展的关键。

本文原链接:http://news.efu.com.cn/newsview-1290181-1.html

长春工作服           长春奈川制衣厂

新疆25选7 2019.12.29

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