新疆25选7

长春定做工作服阅读迷失在电商变现路上的小红书

发布时间:2020-01-03 13:45作者:小小编 点击:

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创建近7年的小红书,在今年下架事件之前,可以说是国内“种草”社区中不折不扣的明星公司,平台用户量超过3亿,月活用户突破1亿。

  DANSHISUIZHEJINJINIANQIYEWUFAZHANDEBUDUANTUOZHAN,XIAOHONGSHUDENEIRONGZHILIANGMINGXIANCHUXIANLEXIAJIANGQUSHI,NEIRONGDAIXIEDAIFA、SHUALIANGZUOPAIMINGDEXINGWEIZHUJIANPINFAN,XUJIAGUANGGAO、HUICHAN、WEIFACHANPINXIANGGUANNEIRONGDAPILIANGCHUXIAN,ZHEIJIUDUIPINGTAIDEYUNYING、SHENHE、TUIJIANJIZHITICHULEGENGGAOYAOQIU,HENMINGXIANXIAOHONGSHUDEYUNYINGNENGLIBINGMEIYOUGENSHANGCHENGZHANGDEBUFA,ZHENGYINWEIRUCICAIDAOZHILEXIAOHONGSHUZAIJINNIAN7YUEDEXIAJIA。

新疆25选7   JINGUANZAIHUIGUIHOUXIAOHONGSHUZUOCHULEXUDUOGAIGUAN,DANZAINEIRONGZHILIANGFANGMIANDEWENTIYIJIUYOUXUDUO,ZHEIJIUXUYAOXIAOHONGSHUZAIYIHOUDECHENGZHANGFAZHANZHONGJIXUJIAYIDIAOZHENG 。

  优势突出的商业壁垒

  YIKAOYUSHEQUQIJIASHIXIAOHONGSHUYUQITADIANSHANGPINGTAIZUIDADEQUBIE。

  SHEQUKENENGSHIZHONGGUOHULIANWANGZUI“GULAO”DECHANPINXINGTAI,WULUNSHIPCSHIDAIDETIANYA、TIEBA,HAISHIYIDONGHULIANWANGSHIDAIDEZHIHU、KUAISHOUDENG,SHEQUDENEIRONGXINGSHIDOUSHIYINSHIERBIAN,SHUNSHIERWEI,SHENGMINGLISHIZHONGWANGSHENG。

  TEBIESHIZAIYIDONGHULIANWANGSHIDAI,YOUYUDATONGLEZHIFUYUWULIUDEFUWULIANTIAO,SHEQUCHANPINBUZAIJUXIANYUNEIRONGDEZHIGU,ERSHIJIANGYONGHUJIAZHI、NEIRONGSHENGCHAN、SHANGYEBIANXIANRONGHEZAIYIQI,DAZAOCHENGLEYIGESHANGYESHENGTAIXITONG。

  2013NIAN10YUE,XIAOHONGSHUCHUANGSHITUANDUITONGGUOGOUWUDARENBIANXIELE8GEGUOJIAHEDIQUDEGOUWUGONGLVE,TUICHULEZIJIDEDIYIKUANCHANPIN,YONGHUCHULEZAIXIANLIULANWAI,YEKEYIXIAZAILIXIANYUEDUYIJIFENXIANGCHUANBO。

  GONGLVETIGONGLEBUTONGGUOJIAYUDIQUXINGJIABIBIJIAOGAODESHANGPIN、TUISHUIDAZHEXINXIYIJISHANGJIAJIESHAO,BINGQIEJIANGDANGSHIBIJIAO“RE”DESHANGQUANGOUWUDIZONGJIECHENGLEZHUANTI。

  ZHEIYIYINGYONGZAIPINGGUOYINGYONGSHANGDIANYIJINGSHANGXIAN,JINSANGEYUEXIAZAISHULIANGJIUDASHUSHIWAN。ZHEISHUOMINGLETAFUHEYUYONGHUDEXIAOFEIXUQIU,TONGSHIZHEIYEWEIXIAOHONGSHUGOUWUSHEQUDESHANGXIANDIANDINGLEJICHU。

  DANZHEIZHONGLEISIYUGONGJUSHUDEGONGLVE,JIYONGHUCHENGXIANDEZHISHIYIZHONGGANBABADEXINXIZHIDAO,SHIJINGTAIDE,MEIYOUQINGGANDE,ZHEIJIUDAOZHILEBUJINYONGHUSHIYONGPINLVDI,ERQIEYONGHUZHANXINGYEDI。

  WEICI,TONGNIAN12YUE,XIAOHONGSHUTUICHULEMINGWEI“XIANGGANGGOUWUZHINAN”DEGOUWUFENXIANGSHEQU。CIBANBENYUZHIQIANBUTONGDESHICAIYONGLEYONGHUFENXIANGGOUWUXINDEDEXINGSHI,TONGSHIYINGYONGYEYOULEPINGLUN、SHOUZANG、DIANZANYIJIJIANSUODEGONGNENG,SHEQUCHUXINGXIANXIAN,ZHEIZAILAJINPINGTAIYUYONGHUZHIJIANDEJULIDETONGSHI,YETIGAOLEYONGHUZHANXING。

  JINGUANCISHIDESHEQUNEIRONGHAIBIJIAOSHAO,TUISONGYESHITONGGUOBIANJIJIAGONGZHENGLIHOU,YIZHUTIDEXINGSHIFABUDE,DANYOUYUQIEZHUNLETUICHUDESHIJIANHEDIDIAN,HENKUAIJIUJILEILEDIYIPIYONGHU,ZAISHANGXIANBANGEYUEDESHIJIANLIYONGHULIANGJIUTUPOLEYIWAN。

  SUIHOUXIAOHONGSHUJIANGQIMINGCHENGZHENGSHIGENGGAIWEI“XIAOHONGSHUGOUWUBIJI”,TONGSHIYEJIANGGOUWUMUDEDIYOUXIANGGANGKUODADAOHANGUO、RIBEN、DONGNANYADENG8GEGUOJIAYUDIQU。

新疆25选7   ZAIZHEIYIXILIEDECAOZUOZHONG,XIAOHONGSHUZHUJIANWANSHANLEGOUWUSHEQUDEDAJIAN。

  ZHIHOU,WEILEZENGQIANGSHEJIAOXINGYIJIGULIYONGHUDUOFENXIANGGOUWUJINGYAN,XIAOHONGSHUBUJINXINZENGLEDARENtabYUDIQUtab,HAIZENGTIANLELVJING、TIEZHI、ZIZHIBIAOQINGBAODENG。

新疆25选7   SUIRANZAOQIDEXIAOHONGSHUZHONGDIANZHUYAOFANGZAICHANPINDENEIRONGDAZAOSHANG,MEIYOUZUOTAIDUODEYINGXIAONEIRONG。DANZAI2014NIAN3YUE,SHANGXIANDUANDUANSANGEYUEDUODEXIAOHONGSHUJIUWANCHENGLECONG0DAO10WANZHONGZIYONGHUDEJILEI,BINGYUTONGYUEHUODESHUBAIWANMEIYUANDEALUNTOUZI。

  SHENZHIDANGSHIYOURENCHENGXIAOHONGSHUWEIHAITAOBANZHIHU。

新疆25选7   RUJINXIAOHONGSHUYISHEJIXIAOFEIJINGYANYUSHENGHUOFANGSHIDEFANGFANGMIANMIAN,BINGQIEYIKAOSHEQUGOUZHUQILEZIJIDESHANGYEBILEI,ZHEIYESHIQITAPINGTAISUOWUFAFUZHIDE。

  JIEZHIJINNIAN7YUE,QIPINGTAIYONGHULIANGCHAOGUO3YI,MAUCHAOGUO1YI,SHEQUMEITIANCHANSHENG3YICIBAOKUOTUWEN、DUANSHIPINDENGXINGSHIZAINEIDENEIRONGPUGUANG,QIZHONG70%DENEIRONGCHUZIYONGHUSHENGCHAN。

  用户群体单一是明显缺陷

新疆25选7   CONGYIGEPINGTAIDEYONGHUQUNTIBUJINNENGGOUKUITANCHUTADEXIANZHUANG,HAINENGYUPANCHUTADEWEILAI。GENJUYIGUANSHUJUFENXIFAXIAN,XIAOHONGSHUDEYONGHUQUNTIWULUNSHIZAIXINGBIE、NIANLING,HAISHIZAIDIYUFENBUSHANGDOUHENDANYI。

  ZAIXINGBIEFENBUSHANG,NVXINGZHANJUEDADUOSHU,JUTONGJINANXINGYONGHUJINZHANZONGYONGHUDE12.7%。

  XIAOHONGSHUSHEQUCHENGLIZHICHU,DADUOSHUYONGHUJIWEINVXING,TAMENXIANGHUFENXIANGGOUWUJINGYAN,ZHEIJIUDAOZHILETAZAIHOUQIYUNYINGHEYINGXIAOGUOCHENGZHONGDOUYINVXINGYONGHUWEIZHULAIZHANKAIHUODONG。

新疆25选7   NIANLINGFENBUSHANG,XIAOHONGSHU70%DEYONGHUDOUSHI90HOU,QIZHONG24SUIYIXIADEYONGHUZHAN40%ZUOYOU, 24-30SUIYONGHUZHANYUE30%。 XIAOFEINENGLIFENBUSHANG,XIAOHONGSHUYONGHUZHONG,YUANBENWEIZHONGDENG、ZHONGGAOXIAOFEIZHEZHANBIJIAODUO,DANJINNIANYOUYUYIDONGHULIANQIYEDEZHENGTIXIACHEN,DIXIAOFEIZHEHEZHONGDIXIAOFEIZHEDEZHANBIZAICHIXUJIAKUAI。

新疆25选7   ERJINQIXIAOHONGSHUZAIZONGYIJIEMUZHONGDEGUANGGAOTOUFANG,YIJIMINGXINGDERUZHU,XIYINLEXUDUOXIAOFEINENGLIJIAODI、NIANLINGJIAOXIAODEXUESHENG。

新疆25选7   CONGSHENGFENFENBUSHANG,XIAOHONGSHUDEYONGHUDADOUJIZHONGZAIJINGJIJIAOWEIFADADEYANHAISHENG,QIZHONGGUANGDONGSHENGDEYONGHUZUIDUO。ERHEERSANXIANCHENGSHIXIANGBI,ZAIYIXIANCHENGSHIDEXIAOHONGSHUYONGHUZUIDUO,ZHANBI40.94%。

  SUOYIKEDECHU,XIAOHONGSHUDEZHUYAOYONGHUQUNTISHISHENGHUOZAIDACHENGSHIDENIANQINGNVXING。

新疆25选7   RUGUOCONGCHUANTONGSHANGYEDAOXIANDAIDEHULIANWANGSHANGYEZHEIYISHIJIAOKAN,NVXINGDESHEHUISHUXINGDOUSHIQIJUYOUGENGGAODEXIAOFEINENGLI,YINCIXIAOHONGSHUBAYONGHUQUNTIDINGWEIYUNVXINGYESHUMINGZHIZHIJU。

  DANSHIJIUJINJINIANXIAOHONGSHUDEFAZHANLAISHUO,TAMINGXIANYIJINGBUNENGJINJINMANZUYU,DACHENGSHINIANQINGNVXINGZHEIYIQUNTIGUIMODEFAZHANLE。

  SUOYI,WEILAIXIAOHONGSHURUGUOBUDIAOZHENGYUNYINGCELVE,DAZAOGENGDUOYANGHUADEYONGHUQUNTI,YISHIYINGQIFAZHANYAOQIU,NEITINGZHI、SHUAITUI、XIAHUADENGZHEIXIECIYEXUJIUSHITAYIHOUDEFAZHANZHUANGTAI。

  电商变现陷入瓶颈

  DUIYUNEIRONGPINGTAIERYAN,BIANXIANSHIZHONGSHIWUFARAOGUODEHUATI。

  YIQIAN,XIAOHONGSHUSHIZHONGCHUYUYIGEGANGADEJINGDI,ZUOWEISHENGHUOFANGSHIFENXIANGSHEQU,XIAOHONGSHUJUYOUJIQIANGDE“ZHONGCAO”NENGLI,NVXINGYONGHUDEJUHEZESHIDETACHENGWEIMEIZHUANG、SHISHANGDENEIRONGJIJIEDI。

  DANHENZHANGYIDUANSHIJIANNEI,DADUOSHUXIAOHONGSHUYONGHUSHIYONGXIGUANJUNSHIZAIXIAOHONGSHUZHONGCAO,ZAIQITADIANSHANGPINGTAIBACAO。XIAOHONGSHUCHENGLEKOUBEISHEQU,QUEWUFAXINGCHENGLIULIANG、NEIRONGZHIXIADEZHIJIEBIANXIANBIHUAN。YUSHIXIAOHONGSHUKAISHISHEZUDIANSHANG,BINGZUOQILEZIYING。

新疆25选7   2014NIAN8YUE,JIEZHENGCEFENGKOU,XIAOHONGSHUKAISHIYONG“MIAOSHA”QIANGGOUDEMOSHISHISHUIDIANSHANG,SHOUMAISHEQUNEIKOUBEIZUIJIADESHANGPIN,JIEJUELEYONGHU“KANDEDAOQUEMAIBUDAO”DEWENTI。

新疆25选7   YIKAISHI,XIAOHONGSHUWEILEBAOZHANGSUOSHOUSHANGPINWEIZHENGPIN,ZHICAIYONGZHIYINGDEXINGSHIXIAOSHOU,BINGCHENGCIDIANSHANGBANKUAIWEI“FULISHE”。

  ZAIXIAOHONGSHUDEJINGXINYUNYINGXIA,FULISHEGMVYIMEIYUE70%YISHANGDESUDUSHANGSHENG,FULISHEYECONGSOUSUOtabZHONGDEZIMOKUAIZHUJIANBIANWEILEDIBUDANDUDEYIGEtab。

  JUDANGSHIXIAOHONGSHUGONGBUDESHUJUXIANSHI,QIDONGDIANSHANGMOSHIHOUDE5GEYUESHIJIANLI,XIAOHONGSHUXIAOSHOUEDADAOLE2YIDUORENMINBI。

  ZUOWEIPINGTAI,XIAOHONGSHUDECELVESHIJIANLIYONGHU、PINPAIFANG、MCNJIGOUJIZISHENDIANSHANGYEWUDEFUWUBIHUAN,ERSHIJISHANG,DIANSHANGYEWUDEDAOLAISHIXIAOHONGSHUBEIFULEXUDUOMAMING。

  WANQUANZIYINGDEXIAOHONGSHUNANYITIGONGZUGOUWANBEIDEDIANSHANGFUWUTIXI,GONGYINGLIANTIXIBUWANBEIDAOZHIDEJIAHUOWENTI,WULIUTIXIWEIJIANLIDAOZHIDEFAHUO、PEISONGMAN,YIJISHOUHOUTIYANCHADENGDOUCHENGWEILEXIAOHONGSHUDIANSHANGBEI“CAODIAN”DEDUIXIANG。

新疆25选7   JIUZAIXIAOHONGSHUYINNEIBUDIANSHANGTIXIBUWANSHANXIANRUFEIYIZHAONISHI,ZAIWAIBUJINGZHENGLISHANGYEXIANXIANCHULESHUAITUIZHISHI。

  JUYIGUANGUOJIGONGBUDEQUNIANDISIJIDU,KUAJINGJINKOULINGSHOUDIANSHANGSHICHANGFENESHUJUXIANSHI,XIAOHONGSHUYI3.7%DEZHANBIWEIJUDILIUWEI,YUANYUANLUOHOUYUTIANMAOGUOJI、WANGYIKAOLA、JINGDONGQUANQIUGOUDENGJUTOU。

新疆25选7   ZAIDULIKUAJINGJINKOULINGSHOUDIANSHANGDEDUIBIZHONG,XIAOHONGSHUSUIRANYI11.1%DEFENEWEILIEDIER,DANYUANYUANDIYUFENECHAOGUOQICHENG,PAIMINGDIYIDEWANGYIKAOLA。

新疆25选7   BINGQIECONGQUNIANDIYIJIDU(4.3%)DAODISIJIDU(3.7%),XIAOHONGSHUDEKUAJINGDIANSHANGSHICHANGFENEYIZHIDOUZAIXIADIE。JINGUANSHICHANGFENEXIADIEBUYIDINGDAIBIAOXIAOHONGSHUJIAOYIEDEXIADIE,DANCHIXUDEFENEXIAJIANGZUYISHUOMINGXIAOHONGSHUJINGZHENGLIDEXIAJIANG。

新疆25选7   JUYIGUAN2018NIANSHUJUFENXI,KUAJINGLINGSHOUDIANSHANGSHICHANGJINGZHENGGEJUYIXINGCHENGTOUBUXIAOYING。TIANMAOGUOJIJUSHOUWEI,WANGYIKAOLAHAIGOUJUER、JINGDONGQUANQIUGOUPAIDISAN,BINGQIEZHEIYIGEJUQUYUWENDING。QIYURUWEIPINGUOJI、XIAOHONGSHU、SUNINGHAIWAIGOU、FENGQUHAITAODENGKUAJINGDIANSHANGPINGTAISUOZHANDESHICHANGFENEJUNDIYU10%,FENSHIXIANXIANGJILIE。

  SUOYIZAIDANGXIAKUAJINGLINGSHOUDIANSHANGSHICHANGZHONG,LIULIANGHEGUIMOYUELAIYUEXIANGJUTOUJIZHONG,XIAOHONGSHUDIANSHANGXIANGBIZHIXIAGENBENBUJUYOUDUOQIANGDEJINGZHENGLI。

  2017NIANXIAOHONGSHUXIAOSHOUEWEI65YIRENMINBI,2018NIANJIHUAWEI120YIRENMINBI,DANYOUMEITIBAODAOCHENGQI2018NIANSHANGBANNIANDEXIAOSHOUEHE2017NIANTONGQIXIANGBIZHINENGCHIPINGSHENZHIGENGDI。

新疆25选7   CIWAI,JUJIGUANGDASHUJUFABUDEBAOGAOXIANSHI,JINNIAN9YUEGEDIANSHANGPINGTAIZHENGTISHICHANGSHENTOULVPAIMINGZHONG,XIAOHONGSHUYI8.0%DESHENTOULVPAIZAIDIWUWEI,QIANSIWEIWEITAOBAO、PINDUODUO、JINGDONG、TIANMAO。

  QIZHONG,TAOBAODESHICHANGSHENTOULVWEI60.3%,PINDUODUODESHICHANGSHENTOULVWEI42.7%,JINGDONGDESHENSHICHANGTOULVWEI28.7%,JUNYUANGAOYUXIAOHONGSHU。

新疆25选7   CONGHUOYUEYONGHUSHULAIKAN,JIEZHI2019NIAN9YUEDI,XIAOHONGSHUYUEHUOYUEYONGHUSHUWEI7288WAN,TAOBAOWEI6.53YI,JINGDONGWEI2.5YI,PINDUODUOWEI4.03YI,DOUYINWEI4.82YI,KUAISHOUWEI3.38YI。

  SUOYIZAIZHEIYANGDEQINGKUANGXIA,XIAOHONGSHUDEDIANSHANGBIANXIANZHILUYEJIUZHINENGYUEZOUYUEZHAI。

  电商直播成败难料

  11YUE28RI,ZAIBEIJINGJUBANDEXIAOHONGSHUCHUANGZUOZHEKAIFANGRISHANG,CHUJIANGCIQIANDEPINPAIHEZUOPINGTAI、HAOWUTUIJIANPINGTAISHENGJIDIEDAIWAI,XIAOHONGSHUHAIXUANBUJIANGTUICHUFUWUXIAOHONGSHUDARENDECHUANGZUOZHEZHONGXINJIHUDONGZHIBOPINGTAI。

  HUDONGZHIBOPINGTAIDEDAOLAIYIWEIZHE,XIAOHONGSHUJIANGWEILAIBIANXIANDEJIUMINGDAOCAOYAZAILEDIANSHANGZHIBOSHANG。

新疆25选7   ZHIDEGUANZHUDESHI,ZUOWEIZHONGDUODIANSHANGPINGTAIDAIHUODETOUBUKOL,SHIMUQIANDIANSHANGZHIBOLINGYUNEIZUIZHONGYAODEYINSU,DANXIAOHONGSHUBINGMEIYOUYIKAOPINGTAICHENGZHANGQILAIDEKOL。

新疆25选7   JUQuestMobileFABUDESHUJUXIANSHI,ZAIJINNIANSHUANGSHIYIDANGTIAN,TAOBAOZHIBOZHUBOREDUTOP15BANGDANZHONG,LIJIAQIPAIMINGDIYI,WEIYAPAIMINGDIER,ERLIANGRENZHONGRENYIYIRENDEREDUDOUBIQIYU13WEIZHUBODEZONGREDUHAIYAOGAO。CONGDAIHUONENGLISHANGKAN,TOUBUXIAOYINGTONGYANGTUXIAN。

  CHUTOUBUKOLWAI,ZAIGONGYINGLIAN、XUANPINNENGLIDENGFANGMIANYEJUEDINGZHEXIAOHONGSHUDEDIANSHANGZHIBOZHILUNANZOUDUOYUAN,ERZAIZHEIXIEFANGMIANXIAOHONGSHUBINGBUJUYOUJINGZHENGYOUSHI,MIANLINDEYALIBUXIAO。

  CHULEMIANDUIZHONGDUOQIANGJINGDUISHOUWAI,YONGHUZENGZHANGHUANMANDEDIANSHANGDAHUANJINGYELINGXIAOHONGSHUDIANSHANGZHIBODEQIANJINGBUTAILEGUAN。YOUSHUJUXIANSHI,2019NIANYIDONGDIANSHANGYONGHUGUIMOYOUWANGDADAO7.13YIREN,ZHEIJIUYIWEIZHEDIANSHANGYONGHUGUIMOJIJIANGCHUDINGWANGMINGUIMODETIANHUABAN。

  CIWAI,YOUFENXIRENSHIRENWEI,DIANSHANGZHIBOSHIBIANXIANMUDEJIQIANGDEYIZHONGNEIRONGXINGSHI,RUHEYUXIAOHONGSHUPIANFENXIANGXINGDEBIJINEIRONG、JIAOWEIQINGSONGJINGTAIDENEIRONGSHEQUHEXIEGONGCUN,YESHIXUYAOGUANZHUDEWENTI。

  XIAOHONGSHUDENEIRONGZHUYAOSHIYITUWENHEDUANSHIPINWEIZHU,ZHIBOYEWUSHANGXIANHOU,NANMIANHUIYINQITUWENHEDUANSHIPINNEIRONGDELIULIANGJIANSHAO,ZHEIZHONGJIANSHAODUIYIKAOSHEQUQIJIADEXIAOHONGLAISHUO,KENENGHUIDEBUCHANGSHI。

  当下电商直播正被越来越多的电商平台,视为打开新入口、吸引流量的重要方式。因此竞争也就日益的激烈,并且流量和规模也将越来越向巨头集中,小玩家的机会会越来越小,所以未来直播能否成为小红书内容变现的救命稻草,仍是个未知数。

本文原链接:http://news.efu.com.cn/newsview-1290250-1.html

长春定做工作服          长春奈川服装厂

2020.1.1

 
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