新疆25选7

长春制衣厂阅读服装行业陷深度调整 民族品牌何以向阳而生?

发布时间:2020-02-12 13:45作者:小小编 点击:

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2019年国内服装行业可谓“冰火两重天”。回顾这一年,安踏、李宁登上国际时装周,引领“国潮”风头,实现业绩高速增长;也有一些休闲品牌因扩张失速、多元化经营受挫而陷入亏损境地,最终不得不关店“过冬”。与此同时,国际快时尚品牌Forever21也在这一年黯然退出中国市场。

  JUGONGXINBUJINQIGONGBUDEYIXIANGSHUJU,2019NIAN1~10YUE,FUZHUANGXINGYEGUIMOYISHANGQIYE13760JIA,LEIJISHIXIANYINGYESHOURU10777YIYUAN,TONGBIXIAJIANG0.2%;LIRUNZONGE685YIYUAN,TONGBIXIAJIANG3.4%。

  HAOWUYIWEN,DANGCHENJIUDEFUZHUANGQIYEGONGYEHUAZHUANGSHANGXINXINGXIAOFEIZHEDEGEXINGHUAXUQIUSHI,FUZHUANGXINGYEDEZHUANXINGSHENGJIYIJINGPOZAIMEIJIE。

  瘦身聚焦主业

  JINGLIQUKUCUNWEIJIHOU,GUONEIFUZHUANGXINGYEJINRUDIAOZHENGQI。ZAIKUAISHISHANG、YUNDONG、XIUXIANDENGXIFENSAIDAOZHONG,GEDAPINPAIDEMINGYUNYEYOUSUOBUTONG,YOUDEYIJIUZOUZAIGAOSUFAZHANLUSHANG,YOUDEXUANZESHOUSHENHUIGUIZHUYE,YEYOUDEYIBEITAOTAICHUJU。

  2019NIAN12YUE,SHANGHAILAXIABEIERFUSHIGUFENYOUXIANGONGSI(YIXIAJIANCHENG“LAXIABEIER”,603157.SH)JUEDINGYIGUQUANZHUANRANGDEFANGSHI,JIANGKONGGUGONGSIXINGJISHIYEBOLICHUQU,BINGGENGDUODIJUJIAOYUHEXINNVZHUANGYEWUDEFAZHAN。SUIZHEZHEIYIJIAOYIDEWANCHENG,XINGJISHIYEQIXIAZHUYAOJINGYINGDEJIAJUPINPAIZHUMENGMEIXUEYEJIANGTUICHUSHANGSHIGONGSITIXI。ZHEIYESHIBOLIQIGEGE、O.T.RLIANGDAFUZHUANGPINPAIZHIHOU,LAXIABEIERZAI2019NIANDEDISANCIZICHANCHUSHOU。

  CHUSHOUDEBEIHOUSHILAXIABEIERDEKUOZHANG“SHISU”。JULEJIE,LAXIABEIERCAIQUYI“DUOPINPAI+ZHIYING”WEIZHUDEJINGYINGMOSHI,2011~2018NIAN,QIZAIQUANGUOKAISHELE9369JIAMENDIAN。2019NIANSHANGBANNIAN,LAXIABEIERGUANBILE2000YUJIALINGSHOUWANGDIAN,DANQIYINGSHOUYEGENZHEXIAHUA9.78%ZHI39.51YIYUAN,JINGLIRUNGENGSHIKUISUN4.98YIYUAN。ZHICI,ZHEIJIADAZHE“ZHONGGUOBANZARA”QIHAODEFUZHUANGQIYEYINGLAIA+HHOUDESHOUGEJINGYINGWEIJI。

  LAXIABEIERFANGMIANZAIHUIYING《ZHONGGUOJINGYINGBAO》JIZHECAIFANGSHICHENG,MUQIANGONGSIZAIGUANBIKUISUN、DIXIAOMENDIAN,DUIKONGBAIXIANJISHICHANG、ZHIYINGGUANLINENGLIJIAORUODEDISHIJISHICHANG,TUIXINGLIANYING、JIAMENGDEHEZUOFANGSHI。

  FUZHUANGXINGYEDULIPINGLUNYUANMAGANGXIANGJIZHEFENXI,LAXIABEIERJIANGZIJINJIZHONGYUZHIYINGMENDIANDEKUOZHANG,DANDAGUIMOKAIDIANDETONGSHI,ZHUPINPAIDEDIANMIANPINGXIAOMEIYOUDEDAOHENHAODEWANSHAN,ERQIEMEIGEPINPAIDEMUBIAOXIAOFEIRENQUNDOUBUTONG,CHANGNIANXUYAOYILAIGELEIHUODONGQINGLIKUCUN,ZHEIZAIYIDINGCHENGDUSHANGDAOZHILEGONGSIZIJINLIANEHUA,GUANDIANKESHIZUOGONGSISHISHISHOUSUOXINGZHANLVE、YOUHUAQUDAOJIEGOUDEZHONGYAOJUCUO。

新疆25选7   “ZHONGGUOHUWAIYONGPINDIYIGU”TANLUZHEKONGGUJITUANGUFENYOUXIANGONGSI(YIXIAJIANCHENG“TANLUZHE”,300005.SZ)YEZAISHOUSUOZHENXIAN,KAISHIKANDIAOFUYE,NULIJUJIAOZHUYEFAZHAN。JINGLI2017~2018NIANDECHIXUKUISUNFENGBOHOU,2019NIAN11YUE,TANLUZHEFABUGONGGAOCHENG,NIZHUANRANGYIYOUTIANXIA29%GUQUAN。CHUCIZHIWAI,HUIGOUTUTU、LVYEGUOLV,YIJIDUILVYEWANG、LIUZHIJIAODENGXIANGGUANYEWUJINXINGZICHANZHONGZUDENGDOUSHITANLUZHEJUJIAOHUWAIZHUYEDEYIXILIEDONGZUO。

新疆25选7   YUCITONGSHI,2019NIANYILAI,MEIGUOKUAISHISHANGPINPAIForever21YEXUANBUTUICHUZHONGGUOSHICHANG,XIUXIANYUNDONGFUZHUANGPINPAIGUIRENNIAOGENGSHIXIANRU5YIYUANDEZHAIQUANWEIYUEXUANWOZHONG,SUYOU“ZHONGGUOZHENPIXIEWANG”ZHICHENGDEFUGUINIAOZEBEIQUANZHOUZHONGYUANXUANGAOPOCHAN。

  ZHEIXIEXIANRUJINGYINGKUNJINGDEFUZHUANGPINPAIJIANGXINGYEZHUANXINGNANTIJIEKAILEYIJIAO。YONGSHISHANGZIXUNJIGOUNo AgencyFENXISHITANGXIAOTANGDEHUASHUO,“ZAIGAOZENGZHANGSHIQI,DUOYUANHUAJINGYINGNENGGOUJIXIAOFEIZHEDUOYIFENXUANZE,DANSHIDASHUIMANGUANHE‘TONGCHI’DESHIDAIYIJINGJIESHULE,XIANZAIGUANJIANYAOKANPINPAIZHIJIANNENGFOUCHANSHENGXIETONGXIAOYING,RUGUOWANGLUOPUDETAIDA,DANGXIANJINLIUBUNENGFUGAIGANGGANCHENGBENSHI,QIYEZHENGTILIRUNJIUHUISHOUDAOQINSHI,SHOUSHENHUIGUIZHUYESHIMINGZHIZHIJU。”

  TANGXIAOTANGRENWEI,SUIZHEDIANSHANGQUDAOHESHEJIAOMEITIDEFAZHAN,XIAOFEIZHEDEXIHAOHENRONGYIFASHENGBIANHUA。DANGQIAN,GUONEIFUZHUANGXINGYESUOCHUDEWAIBUHUANJINGBINGBULEGUAN,2019NIANFUZHUANGXIAOFEISHICHANGZHENGTIPIRUAN,ERFUZHUANGYOUSHIGAOZHOUZHUAN、GAOXIANJINLIUDEXINGYE,QIYEYINGGAIYIBAOSHOUJINGYINGWEIZHU,2020NIANQUGANGGANHUIJIXUTUIJIN,FUZHUANGXINGYEJIANGJINYIBUFENHUA,ZHENZHENGJUYOUJINGZHENGYOUSHIDEFUZHUANGPINPAICAINENGSHIXIANZHANGZUFAZHAN。

  体育品牌引领“国潮”风头

  JIZHEZHUYIDAO,ZUIJINLIANGNIAN,TIYUPINPAIANTA、LININGZHENGZAIXIANGSHISHANGLINGYUZHUANXING。BIRU,ZISHOUGOUSHISHANGPINPAIFILAHOU, 2019NIAN12YUE,ANTAYOUYUGUONEIDUOJIATOUZIJIGOUZUCHENGCAITUAN,SHOUGOUSHIZUNIAOMUGONGSIYAMAFENTIYUDEQUANBUGUQUAN,ZHEIYESHIZHONGGUOFUZHUANGXINGYESHISHANGZUIDAYIBIHAIWAISHOUGOUAN。LININGYECAIQULEZHUDUOXINYINGXIAOSHOUDUAN,2019NIAN6YUEDEBALISHIZHUANGZHOUSHILININGPINPAIDISICIDENGSHANGGUOJIXIUCHANG。

新疆25选7   YENEIYOUGUANDIANRENWEI,GUOCHAODEXINGQIYUGUOJIAJINGJISHILIZHUANGDA、MINZUZHENXING,YIJIQIANXIYIDAIZHENGZAICHENGWEIXIAOFEIZHULIDEJINCHENGMIBUKEFEN,HENDUOXINSHENGDAIXIAOFEIZHEYIJINGCONGDANYIDEZHETIBIHANDEWENBAOXINGXIAOFEIXUQIU,ZHUANXIANGJIANGUSHISHANGYUWENHUADEGEXINGHUAXUQIU,ERQIEZHEIYIXUQIUDIEDAISUDUYUANCHAOCONGQIAN。

  DUIYUANTA、LININGDEZHUANXINGDONGZUO,FANGZHIFUZHUANGPINPAIGUANLIZHUANJIA、SHANGHAILIANGQIPINPAIGUANLIGONGSIZONGJINGLICHENGWEIXIONGCHIJINSHENTAIDU。TAXIANGJIZHEBIAOSHI,RENHEZHUANXINGDOUXUYAOZISHENHEXINJINGZHENGLIZUOZHICHENG,SHICHANGZHENZHENGXUYAODESHIPINPAILI、CHANPINLI、MENDIANLI、JISHULI、FUWULIDENGQUANMIANCHENGZHANGDEQIYE。ZHANSHIPINPAIXINGXIANGZHIHOU,LININGZHEILEI“ERCICHUANGYE”DEMINZUTIYUPINPAIXUYAOZHANGYUANDISIKAOZHANLVERUHELUODI,YIJIRUHEJIANGSHISHANGJIYINZHIGENYUPINPAI,CONGZHEIYIDIANLAISHUO,QITONGYANGMIANLIN“QULAOHUA”DETIAOZHAN。

  JINGUANZHUANXINGLUSHANGMIANLINYIDINGTIAOZHAN,DANYIGEHAODEXINHAOSHI,2019NIAN9YUE17RI,GUOWUYUANBANGONGTINGYINFA《GUANYUCUJINQUANMINJIANSHENHETIYUXIAOFEITUIDONGTIYUCHANYEGAOZHILIANGFAZHANDEYIJIAN》,QIZHONGTIDAO,LIZHENGDAO2022NIAN,TIYUFUWUYEZENGJIAZHIZHANTIYUCHANYEZENGJIAZHIDEBIZHONGDADAO60%。

新疆25选7   ERQIANZHANCHANYEYANJIUYUANZAIYIFENBAOGAOZHONGDETONGJISHUJUXIANSHI,YUJI2019NIANZHONGGUOYUNDONGFUZHUANGSHICHANGGUIMOJIANGDADAO446YIYUAN,TONGBIZENGZHANG11%;DAO2023NIAN,ZHONGGUOYUNDONGFUZHUANGSHICHANGGUIMOJIANGJIXUZENGZHANGZHI658YIYUANZUOYOU。

  MAGANGBIAOSHI,ANTA、LININGZAISHISHANGLINGYUZHAODAOLEZENGLIANGSHICHANG,DAN361DUDENGYUNDONGPINPAIDEZENGZHANGRENGBIJIAOFALI,CHULEQIYEZISHENYUANYINWAI,MUQIANGUONEIYUNDONGFUZHUANGSHICHANGDEGUIMOHAIBUGOUDA,TIANHUABANXUYAOTUPO,XIEFULINGSHOUXINGYEDEXINLAOPINPAIHAICHUYUJIAOTIJIEDUAN。

  “JINJIANGXI”YIJIAYUNDONGPINPAIZAIHUAZHONGDIQUMOUSHENGJIFENGONGSIDEZHAOSHANGFUZERENGAOSUJIZHE,“ZAIGUONEIYUNDONGLINGYU,ADIDASIHENAIKEDESHICHANGFENEZUIDA,ERQIETAMENZAIJINXINGQUDAOXIACHEN,ZHEIDUIERSANXIANPINPAIZAOCHENGLEYIDINGCHENGDUSHANGDECHONGJI,DANSHIBINGBUYIWEIZHETAMENJIUMEIYOUJIHUILE,YINWEIZHONGGUOSHICHANGCUNZAIXIAOFEIFENCENGDEWENTI,ZHONGDIDUANSHICHANGZONGYAOYOURENQUZUO,ZHEIXIEPINPAIHUIXIYINDALIANGXIAOFEIZHE,TIGONGRENLIULIANG。”

  多位接受采访的业内人士均向记者谈到一个观点,到2020年,国内服装行业还会处在深度洗牌期,“马太效应”进一步加剧,届时市场会逐渐向头部企业聚集,而那些在产品、渠道模式上优势不突出的企业会慢慢被市场边缘化。而未来服装行业谁主沉浮?时间终将给出答案。

本文原链接:http://news.efu.com.cn/newsview-1292014-1.html

长春制衣厂             长春奈川服装厂

新疆25选7 2020.2.12

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